Volkswagen Polo ‘Confidence’ TV commercial

This latest TV commercial for VW’s Polo had its first airing on Monday night. I don’t know what Volkswagen is trying to say here – maybe that the Polo gives you (or your pets) extra confidence… But to do what exactly?

The 30-second spot is quite entertaining, though, well done, and fits in with the brand’s new ‘American-ness’ (which is ironic as the Polo isn’t currently sold there) as seen on its recently relaunched UK website.

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