Another day, another fox, but this one’s hasn’t got anything to do with the internet or computer programmes. This one’s got four wheels, and is made from metal, glass, plastic, and rubber. This one’s a car.
Volkswagen Fox ‘Raumkonzept’ TV spot features VWs new…
It may have a roof lining that’s 100% organically grown and 100% recyclable, made from fibres from the ‘Curauá’ plant in Brazil, but just how many Foxes has Volkswagen sold? Rarely seen on UK roads, the entry-level model from the German company was launched in 2006, in basic ‘Fox’ and humorous ‘Urban Fox’ trims.
…old and familiar…
Simplicity is the name of the game with the Fox, and with prices starting at £1,100 cheaper than the equivalent but not-much larger Polo, you have to ask yourself why VW haven’t had huge demand for the smaller car. Sure, it looks unexciting, but it does boast ‘exceptional space’, which VW uses as the selling point of this neat little TV spot, which aired in Germany when the baby Volkswagen was launched.
…versatile…
As any VW enthusiast will tell you, we all have our favourites. Whether they are old Beetles, buses, camper vans, Type 3s, Polos, Golfs, or Jettas, Volkswagen fans have a place in their hearts for the older, cooler cars, alongside the newer ones. VW understands this too, and plunders its history in this commercial, which has added interactivity for the internet.
…speedy…
When it’s finished playing, the floating dots can select a particular car, which can be found after the commercial has rewound to the spot where that vehicle appeared. On certain cars, a technical panel can be displayed with information on that specific model. And from fast, through large and small, adventurous, commercial, well-known, and futuristic, there really should be a Volkswagen for every enthusiast here.
…and genre and class-defining. What’s your favourite?
Here’s some of my favourites. Can you spot yours?
Tags: Cars, Volkswagen