The story goes that Lose Control was one of X’s forgotten children, but given the negative press Kylie received for the whole X campaign in the US, maybe she should have released this stomper instead of the R&B-tinged All I See.
A visionary YouTuber saw the potential months ago. When I first saw the clip below, I genuinely thought that Apple had picked up on the song. Perfectly synched and with the bright 1980s colours that (the decade that X evokes tries to evoke most), who’s to say what would have happened if this had been the first shot from X’s US cannon.
After all, the coolness of the Apple and iTunes association did wonders for Coldplay recently, helping shoot them to the top of the charts across the Atlantic. There’s yet more synchronicity, too. The British music makers and Kylie share the same record company. The track has had repeated plays on my iPod this week; with a potential Apple association like this, who’s to know what could have been?