There may be a new model on the horizon, but Volkswagen is still pushing the current Polo, and in particular the BlueMotion. Its advertising agency, DDB, has recently released both print and TV campaigns in Belgium and Germany.
The latest TV spot features a lone gas station and its owner, and a BlueMotion, which seemingly doesn’t need to stop to pick up any juice. Darkly shot, and just a little creepy, the message is that there is ‘less refuelling with a Polo BlueMotion’. (Thanks to German Car Scene.)
That same frugal message is also used to eye-catching effect in the two print ads currently running in the German press. Rendered in the style of surrealist painters Salvador Dali and René Magritte, the pair proclaim that the Polo BlueMotion has ‘absurdly low fuel consumption’.
The Dali version features many cues to his Persistence of Memory artwork with malleable watches, while the Magritte advertisement features an illustration based on his The Man In The Bowler Hat painting. Both renderings are by Russian illustrator Kirill Chudinskiy. (Thanks to Ads of the World.)
‘Dali’
Absurdly low consumption. The Polo BlueMotion.
Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Directors: Stefan Schulte, Bert Peulecke
Creative Directors: Ludwig Berndl, Kristoffer Heilemann
Art Directors: Marian Grabmayer, Marcus Intek
Illustrator: Kirill Chudinskiy
Account Manager: Kathrin Thiele
‘Magritte’
Absurdly low consumption. The Polo BlueMotion.
Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Directors: Stefan Schulte, Bert Peulecke
Creative Directors: Ludwig Berndl, Kristoffer Heilemann
Art Directors: Marian Grabmayer, Marcus Intek
Illustrator: Kirill Chudinskiy
Account Manager: Kathrin Thiele
Tags: Cars, Polo, Volkswagen