VW has recently revitalise interest in its little-known and rarely-seen CrossPolo model (the name just wouldn’t work over here, so it’s the Polo Dune in the UK – which now seems to be discontinued according to VW’s UK website), with a series of tongue-in-cheek ads with the strapline ‘An offroad car not necessarily for offroad people.’ Depicting townies trying to get to grips with the great outdoors – the exact terrain that VW states the model excels in with its 20mm higher ground clearance – click below to view.
Log
Client: Volkswagen
Agency: DDB Berlin
Production Company: Hot Dog
Director: Nicholas Barker
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Bert Peulecke, Stefan Schulte
Creative Director: Dennis May
Copywriter: Ricardo Wolff
Art Director: Gabriel Mattar
Country: Germany
Molehill
Client: Volkswagen
Agency: DDB Berlin
Production Company: Hot Dog
Director: Nicholas Barker
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Bert Peulecke, Stefan Schulte
Creative Director: Dennis May
Copywriter: Ricardo Wolff
Art Director: Gabriel Mattar
Country: Germany
Tags: Cars, Polo, Volkswagen