One of the advantages that the interweb has brought to music lovers is the chance to hear new releases weeks, sometimes months ahead of their release date. And if said new releases are as crackingly good as this new single from poptastic diva Sophie Ellis-Bextor, then that can only be a good thing, yes?
2009 was a good year for pop, with outstanding releases from Lily Allen, the Pet Shop Boys, Annie and Natalie Imbruglia to name but four. Another highlight was this ex-theaudience front lady’s collaboration with Freemasons, Heartbreak Make Me A Dancer. The dance-orientated track was an absolute belter and deserved to do better than its disappointing final UK chart placing of 13.
This new track is equally as danceable and showcases the style for Mademoiselle E-B’s new long-player, Straight To The Heart. Out on 2 May, Bittersweet is similar to Kylie’s The One in style (that too was produced by Freemasons) and, as with other releases currently orbiting the pop world at the moment, it more than nods a little back to the 1980s (especially the Blue Monday-esque pre-chrous drum beats breakdown).
If the rest of Straight To The Heart is like this, then Sophie will have pulled off both one of the surprises and highlights of 2010 so far. And although the video for Bittersweet isn’t as visually arresting as the clip for Heartbreak, the same style is noticeable throughout. I might be bored of the low-quality audio streams by then, but 2 May really can’t come fast enough.






