Diana Vickers: Once

I don’t know how I missed this. It certainly came out of the blue. Recording the 4Music Top 20 this week resulted in this being played at no 17 and the 2008, fourth-placed X Factor contestant’s rocky stomper getting into my head, turning into an instant digital purchase. It proves that you don’t need marketing. I hadn’t taken much notice of, and didn’t know that much about Ms Vickers’ pop career until yesterday, but on the back of Once. I’ll be taking a more closer interest. Once is one of the best songs of the year so far.

Sounding like a cross between Björk and Ellie Goulding in vocal style, in the fun video Diana looks more like Ms Goulding than the real thing does. And sitting pretty at the top of the iTunes UK single tree will surely do her no harm either, building up anticipation for her first album release Songs From The Tainted Cherry Tree, due out on 3 May. What a Bank Holiday weekend that’s shaping up to be. With Sophie Ellis-Bextor’s new tune Bittersweet out the same date, who’ll get the most listens? I don’t know the answer to that one yet, but I suspect that both of them will get heard more than [ahem] once…

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