
We’re all for retro at goodrichard.com, and big lovers of music, so this new MP3 player is perfect. Designed by industrial designer Stefano Pertegato based in Milan, the NVDRSTape is an MP3 player that resembles an old school, old-fashioned cassette tape.
Playing on the emotions of thirty-something technology lovers, there have been retro gadgets masquerading as cassettes before, most notably the Mix Tape USB memory stick. But, although the NVDRSTape has a USB plug, it goes lots further and ticks more retro boxes than perhaps it useably should.
The genius lies in the fact that to maximise its nod to the world of chewed up tape and 80s sounds, dodgy clothes and even dodgier haircuts, the NVDRSTape comes with a choice of 45, 60, or 90-minute playing times. Of course, that means that you have to be even more selective than with an iPod Shuffle with which MP3 files you’d like to listen to, therefore only choosing your absolute favourite tracks.

Further retro coolness is added when charging the kinetic battery. Wind the spool and charge is added; do the same and tracks can be rewound or fast-forwarded. Not entirely practical granted, but the bright, period colours will put a smile on your face, and add to the appeal of the designer machine. It even comes in an opening cassette case (which can be used with headphones) to protect it, and displays the time elapsed in the ‘tape’ window.
No price has been given for the NVDRSTape (and you can guarantee it won’t be available at old cassette prices), and only 1,000 units are to be made at first to test demand. On idea alone it deserves to be a hit, although you’d need another MP3 player with you if you’re easily bored by listening to the same music over and over again, or are prepared to change the playlist every day.
Nostalgia freaks as we are, we like it, though admit that it scores low on a few practicality points. Speeding back or forward through tracks will be a chore, and may add ‘spool finger’ to medical dictionaries. The limited capacity and plying time might be an issue, too. But, in a world of multiple downloads and formats, it brings the selective art of the mix tape back. When did you last make one of those?