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Not released until 25 September, Get Outta My Way must be a contender for the best Kylie single of recent years. Once it’s lodged in your head, it refuses to go away. And although she’s used lighting effects before in her video clips, this film for the Aphrodite-sourced track uses human-sized magic light tables and firework-type projections to great effect (this is a preview, catch the glorious full-length 3 minute, 52 second video here). So, will catchy song + brilliant video = hit? Here’s hoping.

Here it is then. All three minutes and 22 seconds of Miss Minogue’s new chartbuster and the first flourish of new output from the Kylie camp. Less listens are needed than was the case with 2 Hearts to accept that it’s a polished, pure pop, glossy sound. A fantastic, summery-sounding track, it’s a much better ‘comeback’ single than the 2007 effort and is the type of sound that Kylie does best. Could that chorus also be just the slightest bit anthemic in a live later life? Premiered on radio all across the world today, All The Lovers is released digitally on 13 June (a physical and digital bundle follows on the original 28 June release date). The 12-track Aphrodite album hits stores on 5 July.

After three years away, how exciting is this?

Only one week to go!

Some said it would never happen. Others, that it’s too little, too late. Whatever the reasoning behind The One’s disastrous non-physical release and promotion, the video for the single has finally surfaced. And it’s really rather good.

Granted, on first watch, it appears to have been made for 1p and looks like a bootleg, but on repeated viewings, it works its magic. The pulsating backgrounds, and zooming in and out Kylies suit the style of the song very well, and it’s simple in its subdued palette with flashes of technicolour brilliance.

The art deco and Fifties styling work well, too. I’d even go as far as to say that it’s probably the best video from the X campaign singles (not to mention ‘the one’ that fits in with the X image the best), although WOW will remain a favourite, if only for its I Lost My Heart to a Starship Trooper overtones.

But, it’s not enough to save the single’s chart performance. Creeping in at a lowly 36, the download-only release has soon slid down the placings. It could have been so different. Undoubtedly (and deservedly), a misguided Parlophone should have used this storming remix version to kick the whole X campaign off. It would have then started with a very big bang, rather than now be going out with a very tiny whimper.