As cultural juxtapositions go, there can’t be many like this one. At opposite ends of the London cultural spectrum, we watched Cirque du Soleil at the Royal Albert Hall on Friday night, and visited the ABBA World exhibition at Earl’s Court on Saturday morning. Both full of brightly-coloured costumes, stage acts and singing, only one had acrobatics of the high-wire kind. The other boasted voice acrobatics that have become known the world over as the sound of the Swedish supergroup.
If you don’t know the ABBA story, you’re either very young or have had your head buried in the proverbial sand for the best part of the last four decades. There haven’t been many Eurovision winners that have gone on to mega-stardom and have a legacy both as rich and recognisable as Agnetha’s, Bjorn’s Benny’s and Anni-Frid’s. And it’s just as well it’s a legacy worth celebrating, as, unsurprisingly, that’s what ABBA World is all about. Premiering in the UK, the movable exhibition is, just like the band did, going on a global tour and will end up in Sweden as a more permanent reminder of the Swedish super group. But we got it first.
My fear was that it would be a tacky, glittery and money, money, money-making memorabilia fest, taking away the credit that the post-ABBA Gold and Mamma Mia! years have built up. Yes, there is a fair bit of, let’s call it fun, but the one thing the exhibition does do is remind you of how big the four Swedes were. Led down the stairs in what appears to be Earl’s Court’s basement, 25 themed ‘rooms’ let you enjoy the ABBA story, told by new video reminiscences (even by the ever-elusive Agnetha), endless numbers of gold discs and music industry awards, props, puppets and scene set-ups.
Interactive exhibits lets the visitor test their ABBA knowledge (I was quite good on the ‘Fan’ questions but rubbish on the ‘Fanatic’ ones), mix an ABBA track (compared the original, I was 86% correct and quite pleased), appear in an ABBA video and appear with 3D cartoon-like holograms of their idols. Unfortunate and incorrect Swedish to English translations on the exhibit information panels aside, ABBA World is largely well-done and a diverting and interesting three hours. And even I, an ABBA loyalist, learned new things about the other fab four.
Don’t believe all what you see, though; the helicopter in the ‘Arrival’ section (above) isn’t the one that actually appeared in the stunning 1976 Arrival album cover. But, disappointment aside, that didn’t stop me and several others sitting in it…












It’s funny how you work somewhere for a considerable amount of time, but actually don’t know that many people. It’s funnier how you don’t realise this until much later, but that’s what I found out last Thursday. The Shy and Retiring Party Planners (you know who you are) arranged a get together in central London for former Printing World staff members to celebrate 130 years of the UK’s premier print title.