Posts Tagged ‘Polo’

2009 Volkswagen Polo: first official pictures
and details

Tuesday, March 3rd, 2009

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That was a surprise, and yes, it did throw me. Doubting that Volkswagen would pull the covers off the new Polo at the Geneva Motor Show which opens to the public today, the company went and did just that, and the first exciting details are below. The first pictures show that the car looks sleeker, more dynamic, and posher than any other Polo before it.

The sharp suit really does look great and much better than the outgoing car. The front echoes the new Golf, while the rear has jewel-like flat tail lamps, while in profile, there’s more than a shade of Volkswagen’s South American models such as the Gol. I like it, and look forward to casting an eye over it in the metal.

Aside from the new looks, there’s obviously new tech, too. New TSI and TDI engines take the headlines here, as does a 7 per cent weight saving over the current car, but while length and width increase, the height drops. To match the body, the interior is posher, too, with options borrowed from much larger cars once more. Volkswagen UK’s full press release is below.

Smarter, lighter, and even cleaner: fifth generation Polo unveiled

  • New Polo unveiled at the 2009 Geneva Motor Show
  • All-new body accompanied by 1.2-litre TSI and 1.6-litre TDI common rail engines
  • New Polo BlueMotion II Concept Car also unveiled promising CO2 emissions of just 87g/km and a combined 85mpg.

The fifth generation of Volkswagen’s evergreen supermini, the Polo, has been unveiled at the Geneva Motor Show, 34 years after the original went on sale in the UK. It’s sharper, lighter, safer and more cutting edge than ever before and is set to establish new standards in the small car class. Not only does the new Polo weigh 7.5 per cent less than the vehicle it replaces – despite being marginally wider and longer – but it’s also stronger, promises greater refinement and efficiency and features new packaging to make it the most versatile iteration yet.

The stylish Polo debuts a new look as well as highly efficient TSI and common rail TDI engines to set new benchmarks in efficiency – bettering even the high standards set by the outgoing car. In addition, advanced safety systems and an all-new construction allow it to meet the criteria for the recently introduced five-star EuroNCAP standard.

2009 Volkswagen Polo

Styled by a team led by Walter de Silva (Head of Design, Volkswagen Group) the fifth generation Polo establishes a distinctive new look for the car that draws on the design direction established by the Scirocco and Golf. Clean, uncluttered lines mix with a thin, horizontal grille element framed by a set of sleek light units. The use of horizontal lines in the grille and lights allows the Polo to appear lower and wider than it really is. The simple design approach continues to the back of the car, which features a set of distinctive new rear lights and a wider track (1,464mm front, 1,456mm rear) to underline the impression of solidity.

At 3,952mm in length the new Polo is 36mm longer than the car it replaces. Its width, at 1,682mm, has also grown by 32mm, yet the overall height has dropped by 13mm to 1,454mm, lending the car a more purposeful stance. These slightly larger dimensions and a longer wheelbase mean there’s greater space inside the new Polo. Head, shoulder and legroom have all increased, as has the load volume which now totals a minimum of 280 litres and a maximum of 952 litres.

2009 Volkswagen Polo

Up front, elegant white backlit dials are set into a dashboard constructed out of high-quality, soft touch plastics. Volkswagen’s renowned attention to detail remains apparent in the new Polo with subtle aluminum highlights dotted around the interior and the option of a handy air conditioned glovebox and an easily accessed connection point for an MP3 player. In addition, and for the first time on a Polo, the RNS 310 touchscreen satellite navigation system can be specified along with a three-spoke, multifunction steering wheel.

Continuing the programme of efficiency improvements established by Volkswagen, the new Polo is powered by a mix of advanced naturally aspirated 1.2- and 1.4-litre engines as well as a new turbocharged 1.2-litre TSI petrol unit joining another all-new 1.6-litre TDI common rail diesel engine. All are equipped with either five- or six-speed manual gearboxes as standard and, for the first time on the Polo, selected variants can be specified with Volkswagen’s advanced and lightweight seven-speed DSG gearbox.

A Polo BlueMotion model will also join the range shortly after launch. Powered by a highly efficient 1.6-litre 90 PS TDI common rail diesel engine and linked to a five-speed gearbox with lengthened ratios in third, fourth and fifth, the new BlueMotion achieves 74mpg while emitting just 96g/km of CO2 – bettering the outgoing Polo BlueMotion model which is itself one of the most fuel efficient vehicles currently on sale. The gains in efficiency don’t stop there: in 2010 the second generation BlueMotion will follow.

Shown as a concept car at Geneva, and equipped with an all-new 1.2-litre three-cylinder common rail diesel engine developing 75 PS, the BlueMotion II will be capable of returning 85mpg on the combined cycle while generating just 87g/km of CO2. Making this possible is a package of modifications including the new engine, automatic Stop-Start and regenerative braking, a gearbox with revised ratios, optimised aerodynamics beneath the vehicle, suspension lowered by 15 mm and the fitment of low rolling resistance tyres.

The new Polo features a comprehensive roster of standard safety equipment including for the first time on all models four airbags, anti-lock brakes, Electronic Stabilisation Programme (ESP) and ISOFIX anchor points all fitted as standard. Production of the new Polo for the UK market starts this summer before first deliveries take place in October. Prices will be announced nearer this time.

Engine derivatives available in the UK from launch as follows:

Petrol
1.2-litre 60 5-spd
1.2-litre 70 5-spd
1.4-litre 85 5-spd / 7-spd DSG
1.2-litre TSI 105 6-spd

Diesel
1.6-litre TDI 75 5-spd
1.6-litre TDI 90 5-spd

Volkswagen CrossPolo 2009 TV commercials

Wednesday, February 18th, 2009

VW has recently revitalise interest in its little-known and rarely-seen CrossPolo model (the name  just wouldn’t work over here, so it’s the Polo Dune in the UK – which now seems to be discontinued according to VW’s UK website), with a series of tongue-in-cheek ads with the strapline ‘An offroad car not necessarily for offroad people.’ Depicting townies trying to get to grips with the great outdoors – the exact terrain that VW states the model excels in with its 20mm higher ground clearance – click below to view.

Log
Client: Volkswagen
Agency: DDB Berlin
Production Company: Hot Dog
Director: Nicholas Barker
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Bert Peulecke, Stefan Schulte
Creative Director: Dennis May
Copywriter: Ricardo Wolff
Art Director: Gabriel Mattar
Country: Germany

Molehill
Client: Volkswagen
Agency: DDB Berlin
Production Company: Hot Dog
Director: Nicholas Barker
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Bert Peulecke, Stefan Schulte
Creative Director: Dennis May
Copywriter: Ricardo Wolff
Art Director: Gabriel Mattar
Country: Germany

Volkswagen Polo BlueMotion surreal advertising campaign hits Europe

Friday, January 9th, 2009

There may be a new model on the horizon, but Volkswagen is still pushing the current Polo, and in particular the BlueMotion. Its advertising agency, DDB, has recently released both print and TV campaigns in Belgium and Germany.

The latest TV spot features a lone gas station and its owner, and a BlueMotion, which seemingly doesn’t need to stop to pick up any juice. Darkly shot, and just a little creepy, the message is that there is ‘less refuelling with a Polo BlueMotion’. (Thanks to German Car Scene.)

That same frugal message is also used to eye-catching effect in the two print ads currently running in the German press. Rendered in the style of surrealist painters Salvador Dali and  René Magritte, the pair proclaim that the Polo BlueMotion has ‘absurdly low fuel consumption’.

The Dali version features many cues to his Persistence of Memory artwork with malleable watches, while the Magritte advertisement features an illustration based on his The Man In The Bowler Hat painting. Both renderings are by Russian illustrator Kirill Chudinskiy. (Thanks to Ads of the World.)

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‘Dali’
Absurdly low consumption. The Polo BlueMotion.

Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Directors: Stefan Schulte, Bert Peulecke
Creative Directors: Ludwig Berndl, Kristoffer Heilemann
Art Directors: Marian Grabmayer, Marcus Intek
Illustrator: Kirill Chudinskiy
Account Manager: Kathrin Thiele

vw_bluemotion_pz_magritte_450

‘Magritte’
Absurdly low consumption. The Polo BlueMotion.

Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Directors: Stefan Schulte, Bert Peulecke
Creative Directors: Ludwig Berndl, Kristoffer Heilemann
Art Directors: Marian Grabmayer, Marcus Intek
Illustrator: Kirill Chudinskiy
Account Manager: Kathrin Thiele

Polo Selecta

Thursday, December 4th, 2008

Car modifying can be an exact science. If you fit wheels that are too big they can scrape the wheelarches. If you fit suspension that is too low, you lose your teeth over every speed bump, and every pothole in the road becomes a crashy black hole. Some are so deep, your nicely modified car could quite feasibly get lost in them, never to return. So, before you alter anything, here’s a tool which can give you a little cosmetic idea of what those mods will look like. But only if you have a 1981 to 1994 Volkswagen Polo.

Made by the Polo-Land forum in France, Polo Selecta is based on a similar piece of kit for previewing modifications on old Beetles. First, you choose your steed (hatchback, coupe and saloon are all there, pre and post-facelift), then apply a colour, and you’re away. Wheels can be chosen next – 80s Ronal Turbos or classic ATS 15-inchers? Suspension can be slammed to the floor (but be wary of those violent sleeping policemen), and the rake of the car adjusted, too.

Accessories can be added, as can different sets of lights, side repeaters, aerials, and side mouldings and spoilers can be added or taken off. Great detail has been made to make every detail right. With the colour palette, there’s even a selection of decals from the varying Polo models that had them. The possible combinations are staggering. It’s great fun, can while away more than a few minutes, and I can see it becoming quite addictive. Your Polo can instantly become a Po-low, and the age-old ‘What flavour is yours?’ Polo mint gag can be taken to new heights.

It’s a while since I modified a car, as these days I prefer my 1994 Polo GT near-standard (on the outside at least), but I could quite easily catch the online modifying bug. Although not radical, how are these for starters?


Modern with a classic twist: lowered Polo Coupe 2F with ATS 15″ alloys


Old school: lowered Polo Coupe 2 with 14″ ‘Pirelli’ alloys and GT decals

Polo Selecta. Which flavours (or should that be flavas) will you create?

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‘Polo Confidence’ TV commerical wins Autocar Car Ad of the Year

Wednesday, November 19th, 2008

The recent ‘Polo Confidence’ advertising campaign for the Volkswagen Polo – also known as ‘Singing Dog’ – has been honoured at this year’s Autocar Awards, being named Car Ad of the Year 2008.

Voted for by the readers of Autocar online, the ‘Polo Confidence’ TV commercial features a Jack Russell dog which is shown to be nervous and timid in everyday situations, yet, while in the Polo, ‘sings’ happily and confidently along to the soundtrack of I’m A Man by the Spencer Davis Group.

On accepting the prestigious award, Chris Craft, Director of Volkswagen UK commented: ‘We’re delighted to receive this award from Autocar – and it’s really special because it’s voted for by the public.

‘We wanted to develop the advert to reinforce the key messages of the Polo – safety, security and therefore confidence. We are really proud to have produced such a memorable advertisement and one which has clearly captured the public’s imagination.’

The Polo ad had some formidable rivals for the award. ‘This is the new Jaguar’ spot for the XF; Honda’s live skydive advert for the Accord and Renault’s ‘4×4 spirit’ advert for the Koleos were all up for the gong, but the clear winner was the Polo campaign. Charles Hallett, Editor of Autocar agreed with the readers’ choice: ‘It’s funny, memorable and in keeping with some excellent Volkswagen adverts over the years.’

Conceived and produced by Volkswagen’s advertising agency, DDB London, the advert was filmed over three days in Los Angeles, USA. Two Jack Russells, Bear and Cody, were used during the filming. Though almost identical, the two male dogs are not siblings.

One of the trainers from the dogs’ agency, Worldwide Movie Animals, said: ‘On screen, Bear did all the happy, singing in the car stuff and Cody did all the scaredy cat, shaking stuff. Cody has a command called “head down� where he lowers his head as you see in the commercial and it makes him look very timid. As soon as you release the behaviour, he pops his head back up and looks super happy again. They love chicken, playing ball, frisbee and tug of war. Both are really good tempered, well trained dogs that are fun to be around.’

The advert has so far registered over one million hits on the internet video site, YouTube, while 36 fan groups were set up on social networking site FaceBook. The soundtrack, which was not re-released, also peaked at number six on the UK Rock Top 100 on iTunes.

Source: Volkswagen UK Press Office

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